Image Credit: Unsplash- Wina Tristiana
Tucked away in a prim corner on Charlotte Street sits an anthropologist’s dream, located in the heart of Fitzrovia, Goode Flowers is a luxury flower boutique housing the best arrangements in the city. In just a few short years, it has become a like now attracting worldwide clientele.
The Brand was established in 2020 during the height of the pandemic, when many businesses were experiencing economic hardship and causing a halt in new ventures. However, a step in their start became crucial to their journey to success. The brand initially launched at Thomas Goode & Co’s chinaware shop in Mayfair, famed for supplying China to the British Royal household.
After experiencing early success and an influx of customers, they moved to Charlotte St., an independent location almost two years ago, and have been flourishing ever since.
I spoke to an in-store assistant about the florist’s growth; “We experience great footfall, particularly around Christmas”. The Brand has built a great following online, sharing their annual elaborate Christmas display. An impressive celebrity clientele trails the brand, too. Content creator Sophie Sierra featured the brand in her birthday post last year. “We often supply hotels, ventures, and private clientele,” the store clerk continued. A store adorned by a madrigal of magentas, inviting you into a garden haven, is surely one you can’t miss.
This was written by our contributing writer, Julia Cawele.
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